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Friday, 26 Jul 2024


9 Things to Communicate with Your Advertising Creative Team

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Nobody knows your business better than you. The market, competition, industry practices, and most of all, the reason people should buy from you.

It’s your agency’s job to take this information and turn it into compelling, persuasive, and  creative local advertising content that motivates your target audience to follow the call to action set forth in the campaign (visit store, pick up phone, submit online form).

The detail and depth of information you provide in discovery and brainstorming sessions with your creative team impacts the success of a campaign. It affects not only in the performance of the creative, but also the amount of time it takes the team to learn about your business.

Last Updated on Friday, 19 July 2019 11:21

Optimum Scheduling for Radio Advertising: Frequency is Key

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The following is a guest blog post from Bob Gramer, founder of media buying and advertising consulting company Multiple Media Consultants.

When playing the numbers games in media analysis, there are two things we are always concerned about…reach and frequency.

The goal is to reach as many target potential customers with enough frequency to make sure the message is received and understood. With radio, frequency becomes even more important since we are working with only the sense of hearing in a limited span of time.

Last Updated on Friday, 19 July 2019 11:29

Radio Over IP

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Broadcast without boundaries

- Replace leased line copper with an IP based STL (studio to transmitter link)
- Dynamically mix in regional advertising
- Distribute customized information
- Remotely monitor your infrastructure and equipment on site
- Broadcast live announcements and time based recurring announcements such as station call letters

10 reasons for IP-based audio distribution in broadcasting

- Lower cost of deployment than comparable solutions
- High reliability

Last Updated on Sunday, 22 May 2011 21:39

Web Development

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Our listens to you (the customer) and design unique web sites based around your needs.

All web sites Mediasobiz develops are based around your target audience. We like to keep web site navigation simple to increase page views, load time, info requests, and most of all sales.

Before we start on the drawing board, we jump in to the thinking tank. We start performing an in-depth case analysis which will bring out the underlying logistics of your project.

After laying down the groundwork for your web site design we are able to create a powerful web solution. This solution will keep visitors on your web site, spark your visitor's interest, and create a high sales conversion rate! All web site design projects are created by knowledgeable veterans that understand natural search optimization and standards needed for online success!

Last Updated on Friday, 19 July 2019 08:36

Market Forces & Media Buying Automation

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No matter what industry you’re in, meeting frequently with a lot of vendors and salespeople just isn’t feasible. The amount of time spent in those meetings could be otherwise spent growing a business or keeping customers happy.

It’s no different for small businesses placing local advertising.  Meeting with hundreds of media salespeople can be costly and confusing. So what do you do? Either you don’t meet with them, or familiarity and bias leads to meeting with only selected media salespeople, no matter the changes in the advertising landscape or media consumption habits of the audience you want to reach.

Last Updated on Friday, 19 July 2019 11:27

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